00000nam a2200000 a 4500 Kotler, Philip aut Verfasser/-in Armstrong, Gary aut Verfasser/-in Betriebswirtschaft Englisch GW.FE GWW Kundenbetreuung Kundenorientierung Marketing Marktwirtschaft Werbung Wirtschaft Wirtschaftsenglisch Principles of Marketing International edition. Kotler, Philip This book takes a practical, managerial approach to marketing. It provides a rich depth of practical examples and applications to show the major decisions that marketing managers face in their efforts to balance the organizations efforts against the needs and opportunities in the marketplace. This edition has been thoroughly revised around the major marketing theme of the coming millennium?connectedness?with customers, with marketing partners, and with the world around us. For marketing professionals. 9780130404404 9780130404404 0130404403 0130404403