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      <marc:subfield code="a">The Ride of a Lifetime</marc:subfield>
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      <marc:subfield code="b">Lessons Learned from 15 Years as CEO of the Walt Disney Company</marc:subfield>
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      <marc:subfield code="a">Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company&#x92;s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger&#x97;think global&#x97;and turn Disney into a stronger brand in international markets.</marc:subfield>
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