The Ride of a Lifetime
| Bezeichnung | Wert |
|---|---|
| Titel |
The Ride of a Lifetime
|
| Untertitel |
Lessons Learned from 15 Years as CEO of the Walt Disney Company
|
| Verfasserangabe |
Robert Iger
|
| Medienart | |
| Sprache | |
| Person | |
| Verlag | |
| Ort |
New York
|
| Jahr | |
| Umfang |
272 Pg.
|
| ISBN10 |
1-9848-0146-5
|
| ISBN13 |
978-1-9848-0146-3
|
| Schlagwort | |
| Annotation |
Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the companys history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think biggerthink globaland turn Disney into a stronger brand in international markets.
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